Link Building is a content marketing strategy that can help you reach your target audiences by improving your search rankings and your web presence. Picture your website like a resume for your business, and links from other sites like references. The better your references, the more likely search engines are to think your site is worth promoting in organic search.
How do you get a reference? The same way that you do in real life, you provide value. In the case of digital marketing, this means creating high-quality content that is engaging, informative, helpful, or funny that references your site via anchor text.
The number of unique referring domains in your link profile is the #1 ranking factor. Effective link building campaigns improve this ranking signal, improve search rankings, and increase organic traffic. Our advanced link building strategies come from a decade of experience in online marketing and successful link acquisition for hundreds of agencies and brands.